This project is a conceptual cassette tape series centered around the theme of love and its evolving emotional stages. Designed for an unknown artist, the series explores a narrative told through the titles Lover, My Valentine, and V’ry Sad. Each representing a different phase in the journey of love starting with romance, affection, and heartbreak. A key visual element is the emphasis on the letter "V," subtly reinforcing the Valentine theme throughout the type design. I leaned into an analog aesthetic, creating each cover by hand using stamps and textured materials. The middle cassette, My Valentine, features a dominant red color to highlight the warmth and intensity of love at its peak.