This social campaign design critiques the clothing industry's one-size-fits-all mentality. The physical shirt features painted type in various sizes to represent different body types while showing an intentionally scratchy font to convey anger. The shirt reads "not inclusively made" as a response to the notion of a universal fit. The sewn text on the shirt further emphasizes its "one-size" nature and crosses out the word "all" to challenge the assumption of universal fit.