Mien is a fictional company that uses futuristic technology to create and sell electronic contacts, promoting self-expression. The contacts are made to change design and color, acting like mobile phone wallpaper designs. The design approach is inspired by the eye and colored contacts, representing a fun and futuristic style. The logo consists of four circles, abstractly referencing the layering of the technology, lens, and eye. The packaging design uses abstract, organic, and textured forms to represent different aspects of the eye, promoting the idea that self-expression has no form. The bright and fun branding colors reinforce the concept of expressiveness.